Our Story
From a YouTube channel born during the pandemic to a registered NGO serving the Dogra community — this is the story of Duggar Virsa.
A Grassroots Initiative
In 2020, during the global pandemic lockdown, a small group of passionate individuals from Jammu started a YouTube channel and social media initiative to preserve and celebrate Dogra heritage. What began as a way to share Dogri folk tales, cultural stories, and language lessons on social media quickly captured the hearts of the Dogra diaspora worldwide.
As our audience grew and the demand for structured cultural programming increased, we realized that what had started as a passion project needed to become something more — an organized, mission-driven movement. In February 2026, Duggar Virsa was officially registered as a Society under the Societies Registration Act, 1860, formalizing our commitment to the preservation and promotion of Dogra heritage.
What We Stand For
Guided by our Memorandum of Association, Duggar Virsa operates across four core pillars to uplift the Dogra community.
Community Development & Social Welfare
Promoting overall development of economically weaker and marginalized sections through community development programs, awareness drives, and integrated welfare initiatives across the Union Territory of Jammu & Kashmir.
Education & Skill Development
Providing educational support to underprivileged children, conducting vocational training and skill development programs, and promoting literacy and knowledge dissemination across all age groups — including supporting educational infrastructure in rural areas.
Environmental Conservation & Disaster Relief
Undertaking environmental protection activities, promoting sustainable development practices, and providing emergency relief and humanitarian assistance during natural disasters — building disaster management capacity in local communities.
Women Empowerment & Economic Livelihood
Promoting women empowerment, gender equality, and social justice while supporting livelihood generation, self-help groups, and cooperative enterprises — facilitating economic opportunities for women and marginalized groups.
Language Revival
Making Dogri accessible globally through digital courses, a comprehensive dictionary, and the Dogra Akkhar script learning tools.
Heritage Preservation
Digitizing manuscripts, recording oral histories, and archiving Basohli art and folk traditions before they vanish.
Community Building
Uniting the Dogra diaspora and local communities through events, workshops, school programs, and collaborative social welfare projects.
The Duggar Virsa Story
Our Leadership
The Executive Council guides Duggar Virsa's mission, programs, and operations.
Sh. Bahadur Singh
Founder President
Mrs. Rashmi Salaria
Vice President
Mr. Varinder V. Singh
General Secretary
Sh. Ashok S. Slathia
Treasurer
Miss Komal Slathia
Coordinator
Mr. Mohan Singh
Executive Member
Mrs. Jyoti Slathia
Executive Member
Transparency & Compliance
Registered under the Societies Registration Act, 1860. We believe in full accountability to our community and donors.
Society Registration
Registered Society under the Societies Registration Act, 1860 — J&K.
View CertificateJoin Our Mission
Whether you donate, volunteer, or simply learn Dogri — every action preserves a piece of heritage for the next generation.
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